The acquisition could help Google add even more photo features to Google+, or help it build its own Instagram-like functionality into the Google+ apps. Google+ has been photo-focused for sometime now, with unlimited photo storage in your Google+ account, photo-editing tools courtesy of Picasa, and the Instant Upload feature in the Google+ mobile app, which automatically sends every picture you take with your phone to your Google+ albums. That ought to change pretty fast given the new owners, unless Snapseed gets absorbed into existing Google products.
An Android version has been promised since January of this year, but so far there's no sign of it. It's available for Mac and Windows for $20 and iOS for $5. Within a year of launching Snapseed, the app reached 9 million users and won the 2011 iPad App of the Year. The app is known for precision adjustments to color, lighting, and color saturation, but it can also straighten, crop, sharpen, and add vintage and texture-based filters to photos. With Instagram you can slap one of 16 filters and frames onto a picture, then change the focus and saturation, but Snapseed can do all that and then some.
It ought to, since unlike Instagram, it's software for which you pay anywhere from $5 to $20. Many compare Snapseed to Instagram, but Snapseed in many ways offers much more. Snapseed is just the latest weapon in Google's fight to lure Facebook users over to its side. That said, Google is pouring cash into its widening battle with Facebook, adding more features to its still-scrappy (but growing) social network Google+. Though terms of the deal weren't disclosed, it's clearly not Instagram money. The search giant has acquired Nik Software, the 17-year-old company behind photo-editing and filter app Snapseed.
Five months after Facebook's ( FB) famous $1 billion Instagram purchase, Google ( GOOG) is trying to get in on the photo-tweaking action too.
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